CRM Consolidation and Sales Pipeline Setup

Enviro Integration Strategies Inc. is seeking to streamline its client management processes by consolidating multiple client and contact lists into a single, efficient CRM system. The current setup involves disparate lists and fragmented information currently stored in spreadsheets and text documents, leading to inefficiencies and potential data gaps. The goal of this project is to create a unified CRM database that integrates all existing client information, ensuring data completeness and accuracy. Additionally, the project aims to establish well-defined sales pipeline stages tailored to two distinct revenue streams. This will enable the company to better track sales progress and prioritize efforts for key clients. The project provides an opportunity for learners to apply their knowledge of data management, CRM systems, and sales processes in a practical setting.

Competitor Analysis

Project Description : Competitor Analysis Welcome to Enviro Integration Strategies! We are thrilled to present an opportunity for talented students to support the effective positioning of our innovative software product, CI-RiskDB, a risk evaluation and governance platform for geo-infrastructure. Main Goal : The primary objective of this project is to research our market for competitors, both primary and secondary, to understand their revenue models and price-ranges/points, to ensure that we are not under- or over-pricing compared to our competition. We have done some work on this before and have a few starting points, but it requires updates as the existing information per competitor is limited, some have pivoted their offerings, and there are new players on the market now. We have a list of known competitors in the market, and can assist with identifying the types of platforms we would otherwise offer similar/equivalent outcomes to, to help broaden the list of softwares to compare against. Please note, while we are open to various forms of data analyses, AI/GPT tools, and such, some of this research may require calling these organizations directly to obtain information. We want students to feel confident that the project is manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks. As such, we are open to a team approach to performing the research within the designated time.

Geotechnical Failures and Market Analysis in the Mining Sector

This project aims to provide Enviro Integration Strategies Inc. with comprehensive market intelligence regarding geotechnical infrastructure failures in the mining industry over the past 5 to 10 years. The project will focus on identifying and analyzing incidents where mining companies were responsible for infrastructure failures, detailing the material impacts on the companies, the environment, and the affected communities. Additionally, the project will compile a list of major mining companies, categorized by market capitalization, headquarters location, commodities, and the status of their operations, including active, closed, and those under care and maintenance. By synthesizing this information, the project seeks to offer insights into the patterns and consequences of infrastructure failures, as well as the current landscape of major players in the mining industry.

Virtual Internship Opportunity: Marketing for Risk Reduction Software

Ultimately your work will better prepare us for market readiness for our new software product, a risk evaluation platform to reduce the deadly risks of mine waste failures. Our organization is able to offer a virtual internship opportunity for one marketing student. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to clarify and update our ideal target market for our new risk evaluation software platform; conduct customer surveys to gain insights into the perceptions and behaviours of our target customers; help establish pricing based on findings; identify key messaging for our new offering. Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications & Prospecting Strategy - Develop a target customer list; develop and implement targeted prospecting; review our prospect messaging in pitch decks and online, make improvements and/or create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Website & Social Media Marketing - Conduct an audit of our current online and social media presence; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create useable social media and blog posts. Our goal at the end of this experience is: Market Research - to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Branding and Marketing Communications - to help us improve our brand's presence and capture greater market share. Prospecting Strategy - to help us implement better prospecting that increases conversion rates. SEO Strategy & Recommendations - to help us generate more traffic through search engines. Website & Social Media Marketing - to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Email, Zoom, Asana If local to Saskatoon, we may establish a regular in-person meetup. Primary contact : Karen Chovan, CEO & Founder