Ultimately your work will better prepare us for market readiness for our new software product, a risk evaluation platform to reduce the deadly risks of mine waste failures.

Our organization is able to offer a virtual internship opportunity for one marketing student.

The primary focus for the student will be:

• Market Research - Investigate our competitive landscape; perform market segmentation to clarify and update our ideal target market for our new risk evaluation software platform; conduct customer surveys to gain insights into the perceptions and behaviours of our target customers; help establish pricing based on findings; identify key messaging for our new offering.
• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications & Prospecting Strategy - Develop a target customer list; develop and implement targeted prospecting; review our prospect messaging in pitch decks and online, make improvements and/or create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
• Website & Social Media Marketing - Conduct an audit of our current online and social media presence; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create useable social media and blog posts.

Our goal at the end of this experience is:

• Market Research - to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Branding and Marketing Communications - to help us improve our brand's presence and capture greater market share.
• Prospecting Strategy - to help us implement better prospecting that increases conversion rates.
• SEO Strategy & Recommendations - to help us generate more traffic through search engines.
• Website & Social Media Marketing - to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools:

• Email, Zoom, Asana
• If local to Saskatoon, we may establish a regular in-person meetup.

Primary contact: Karen Chovan, CEO & Founder

The intern will have the opportunity to work remotely, with regular team check-ins, or to work a hybrid virtual and in-person schedule if they are locally based. Currently our organization has access to open-desk spaces in the CoLabs accelerator offices at Innovation Place on the campus of the University of Saskatchewan. Should the interns choose to work in-person regularly, we can request a closed office space and set regular hours for which to engage as a team.