User Testing and Product Improvement Project for SF Factor

The main goal for the project is to conduct user testing, analyze the data gathered, and make improvement recommendations to enhance the user experience of SF Factor's ESG reporting platform. This includes collaborating with development teams to incorporate customer feedback into product iterations and monitoring product performance after each iteration.

Digital Marketing Strategy for SF Factor

The main goal for the project is to design and implement a digital marketing strategy to increase brand awareness, drive qualified traffic to the SF Factor website, and convert visitors into potential clients. This will involve several different steps for the learners, including: - Analyzing the current digital marketing efforts and identifying areas for improvement. - Developing a comprehensive digital marketing strategy that includes content creation, SEO optimization, website management, social media engagement, and A/B testing for performance enhancement. - Creating and testing landing pages for marketing campaigns to optimize conversion rates and improve user experience. - Analyzing data and performance metrics to assess the effectiveness of marketing campaigns and initiatives, providing regular reports and recommendations for continuous optimization.