The main goal for the project is to design and implement a digital marketing strategy to increase brand awareness, drive qualified traffic to the SF Factor website, and convert visitors into potential clients. This will involve several different steps for the learners, including:

- Analyzing the current digital marketing efforts and identifying areas for improvement.

- Developing a comprehensive digital marketing strategy that includes content creation, SEO optimization, website management, social media engagement, and A/B testing for performance enhancement.

- Creating and testing landing pages for marketing campaigns to optimize conversion rates and improve user experience.

- Analyzing data and performance metrics to assess the effectiveness of marketing campaigns and initiatives, providing regular reports and recommendations for continuous optimization.

The tasks learners will need to complete to achieve the project goal include:

- A comprehensive digital marketing strategy document outlining the proposed approach and tactics for increasing brand awareness and driving qualified traffic.

- Content creation and updates for the SF Factor website, including improved SEO, design, and user experience.

- Engaging content for social media to boost engagement and follower growth.

- Tested landing pages for marketing campaigns with optimized conversion rates and improved user experience.

- Regular reports and recommendations based on data and performance metrics analysis.

If learners are in Montreal, they will have access to our coworking space

Learners will have access to all our website , analytics and design tools.

Learners will have specific targets

Learners will have guidance from our senior digital transformation advisors