Redesign of Build-a-Box, Event Planning, and Corporate Gifting Flows on UnboxMe

Redesign the build-a-box campaign flow, planning events flow, and corporate gifting flow on UnboxMe for a more user-friendly and efficient experience. Current flows may have inefficiencies and pain points that hinder user experience and conversion rates. The goal is to enhance these flows to improve customer satisfaction and drive higher engagement and sales.

Marketing Strategy for Unboxme Gifts

The main goal for the project is to develop a comprehensive marketing strategy for Unboxme Gifts that covers Segmentation, Targeting, and Positioning (STP) and the marketing mix Product, Price, Place, and Promotion (4P). This will involve understanding the company's mission and products, analyzing the target market, and creating a strategic plan for product positioning and promotion.

Advertising Rules Based SaaS Product Project

The main goal for the project is to create an advertising rules based SaaS product that uses machine learning to help with prediction and keyword relevancy, as well as image testing for Amazon. The product should be able to analyze and optimize advertising campaigns for Amazon sellers, providing insights and recommendations for improving ad performance. This will involve several different steps for the learners, including: - Researching and understanding the advertising rules and requirements for Amazon. - Developing a machine learning algorithm to predict and optimize keyword relevancy for advertising campaigns. - Implementing image testing capabilities to analyze and improve the visual components of the ads. - Creating a user interface for Amazon sellers to input their advertising data and receive recommendations. - Testing the SaaS product with sample advertising campaigns and refining the algorithm based on the results.

Marketing Strategy Review and Analysis for Unboxme Gifts

The main goal for the project is to provide Unboxme Gifts with recommendations and insights on how to leverage and improve their current marketing strategy, with a focus on the marketing mix, social media, and external analysis. The project will involve analyzing the company's current marketing strategy, budget, and target customer groups to provide sustainable and effective marketing recommendations.

Corporate Marketing Strategy for Unboxme Gifts

The main goal for the project is to create a comprehensive marketing plan to sell Unboxme Gifts' products to corporate customers. This includes identifying where and how to market, generating leads, determining which products to add to the corporate catalog, developing web pages tailored for corporate clients, analyzing the competition to find low-cost opportunities, and creating processes to best serve corporate orders. Additionally, the project aims to identify the best advertising strategies with a high return and low cost-per-click to attract the segmented corporate market.

Marketing Plan for Corporate Customers

The main goal for the project is to create a comprehensive marketing plan to sell Unboxme Gifts products to corporate customers. This includes identifying where and how to market the products, generating leads, determining additional products to add to the corporate line, developing web pages specifically for corporate clients, analyzing the competition to find low-cost opportunities, and establishing processes to best serve corporate orders.

Create A Prediction Model For Keyword Spend And Organic Ranking

Main Goal: The main goal of this project is to develop a comprehensive model for understanding the impact of advertising on organic rankings and optimizing pricing strategies to enhance profitability and organic rank performance on Amazon. This involves leveraging data from various sources, building predictive models, and integrating web scraping to gather competitor insights. Project Background and Context: In the competitive e-commerce landscape, optimizing product listings and pricing strategies is crucial for achieving high organic rankings and profitability. This project aims to analyze the contribution of advertising to organic rankings, assess the impact of pricing changes, and develop a data-driven strategy for keyword targeting and pricing optimization. By using descriptive, predictive, and prescriptive analytics, we can derive actionable insights to improve our advertising efficiency and overall performance. Project Goals and Deliverables: Develop a web scraper to collect data on organic rankings and competitor performance. Analyze the relationship between advertising spend and organic rankings. Build predictive models to forecast organic rank based on conversion rate (CVR), sales velocity, and advertising spend. Analyze the impact of pricing changes on various performance metrics. Provide recommendations for keyword targeting, advertising spend, and pricing strategies. Create interactive dashboards to visualize data and insights. Value to the unboxme: This analysis will help optimize advertising spend, improve organic rankings, enhance profitability, and make data-driven decisions for keyword targeting and pricing strategies. The insights gained will contribute to better resource allocation and improved competitive positioning in the market.