Marketing Strategy Review and Analysis for Unboxme Gifts

Closed
Main contact
Unboxme Gifts
Denver, Colorado, United States
Moshe Scheiner
Employer
(2)
4
Project
Academic experience or paid work
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing Marketing analytics
Skills
marketing strategies environmental analysis marketing marketing mix
Details

The main goal for the project is to provide Unboxme Gifts with recommendations and insights on how to leverage and improve their current marketing strategy, with a focus on the marketing mix, social media, and external analysis. The project will involve analyzing the company's current marketing strategy, budget, and target customer groups to provide sustainable and effective marketing recommendations.

Deliverables


- Conduct a comprehensive review of Unboxme Gifts' current marketing strategy and budget.


- Provide recommendations on leveraging and improving the marketing strategy, with a focus on the Marketing Mix (Product, Place, Price, and Promotion).


- Analyze and provide insights on how to leverage social media channels to reach different customer groups effectively.


- Conduct an external analysis, including customer, competitor, market, and environmental analysis, to assess the performance of the marketing mix strategy.


- Deliver a detailed report outlining the findings, recommendations, and actionable insights for Unboxme Gifts' marketing strategy.


- Present the findings and recommendations to the Unboxme Gifts team in a formal presentation.

Mentorship

We will provide learners with dedicated mentors for weekly or biweekly meetings, access to necessary tools and data, and a structured support system including regular check-ins, feedback, a Slack channel, or any preferred workflow.

About the company

Company
Denver, Colorado, United States
2 - 10 employees
Consumer goods & services

Unboxme is all about delivering joy – to our customers, to people receiving our gifts, and to the incredible small businesses we’re honored to work alongside.

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