iCakes Website Revamp and SEO Enhancement

Irresistible Cakes (iCakes) is facing challenges with their outdated website, which is not optimized for search engines. This project aims to address these issues by having students undertake a comprehensive website revamp. The goal is to create a modern, user-friendly site that effectively showcases iCakes' products and services. By implementing SEO best practices, the revamped website will improve its search engine ranking, making it easier for potential customers to find iCakes online. This project provides students with the opportunity to apply their web development and digital marketing skills in a real-world context, enhancing their understanding of website design, user experience, and SEO strategies. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive approach to the tasks involved.

CRM Optimization for Irresistible Cakes

Irresistible Cakes, a growing bakery business, is seeking to enhance its customer relationship management (CRM) capabilities to improve customer engagement and streamline operations. The project involves researching various CRM solutions to identify the most cost-effective option that aligns with the company's needs. Students will create a comprehensive grid comparing the pros and cons of each solution, including the possibility of building a custom CRM through Riipen. Additionally, the project requires cleaning and importing existing customer data into the chosen CRM system, if the CRM is readily available. The team will also assist in setting up email automations, sequences, and reminders to enhance customer communication. Finally, students will explore and implement other functionalities that could benefit the business, ensuring the CRM system is fully optimized for Irresistible Cakes' operations.

Irresistible Cakes Social Media Buzz

Irresistible Cakes, a boutique bakery known for its delectable creations, aims to enhance its online presence and engage with a broader audience through a targeted social media campaign. The project involves developing a creative and cohesive social media strategy that aligns with the brand's identity and appeals to its target market. The team will analyze current social media trends, identify key platforms for engagement, and create a content calendar that includes posts, stories, and interactive elements. The goal is to increase brand awareness, drive traffic to the bakery's website, and ultimately boost sales. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and analytics in a real-world setting.

Business Strategy: Strategic Analysis for Irresistible Cakes

Irresistible Cakes has experienced a downturn in revenue over the past seven months, with a notable decline in wedding cake sales over the last decade. This project aims to identify the underlying factors contributing to these trends by analyzing historical and market data. Students will explore potential reasons for the decline, such as changing consumer preferences, increased competition, or economic factors. Additionally, the project will focus on developing strategic business solutions to address these issues, including adopting current trends or differentiating the brand to stabilize and increase revenue. The project also involves investigating how AI can be leveraged to enhance business operations, drawing insights from industry practices. Students will have access to a wealth of data provided by Irresistible Cakes to support their analysis and recommendations.