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Irresistible Cakes Social Media Buzz

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Irresistible Cakes
Irresistible Cakes
Woodbridge, Ontario, Canada
Alex Jasu
Alex Jasu
Manager
(2)
4
Project
Academic experience
60 hours of work total
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
target market target audience social media trends digital marketing brand awareness key performance indicators (kpis) social media campaigns content creation meta pixels social media strategy
Details

Irresistible Cakes, a boutique bakery known for its delectable creations, aims to enhance its online presence and engage with a broader audience through a targeted social media campaign. The project involves developing a creative and cohesive social media strategy that aligns with the brand's identity and appeals to its target market. The team will analyze current social media trends, identify key platforms for engagement, and create a content calendar that includes posts, stories, and interactive elements. The goal is to increase brand awareness, drive traffic to the bakery's website, and ultimately boost sales. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and analytics in a real-world setting.

Deliverables

- A comprehensive social media strategy document outlining goals, target audience, and key performance indicators.


  • setup meta pixel


- A content calendar for one month, including post ideas, captions, and suggested visuals.


- A report analyzing the potential impact of the campaign, with recommendations for future improvements.


- A presentation summarizing the strategy and expected outcomes to be delivered to Irresistible Cakes' management team.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://www.icakes.ca
Woodbridge, Ontario, Canada
2 - 10 employees
Food & beverage, Consumer goods & services
Representation
Small Business Immigrant-Owned

Irresistible Cakes, or iCakes, is the GTA’s oldest and premium quality special event cake manufacturer. We provide wedding cakes, bridal cakes, baby shower cakes, birthday cakes, baptism cakes, communion cakes, confirmation cakes, engagement cakes, corporate cakes, Christmas cakes and more.

All of our products are nut-free, lactose-free, trans-fat-free, and free from all animal-derived products (except for egg), including gelatin and meat. We also provide eggless cakes, which taste exactly like our regular cakes!