iCakes Website Revamp and SEO Enhancement
Main contact


Portals
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Toronto, Ontario, Canada
Project scope
Categories
UX design Digital marketing Search engine optimization Website developmentSkills
text retrieval systems design elements and principles digital marketing user experience (ux) search engine optimization web development web designIrresistible Cakes (iCakes) is facing challenges with their outdated website, which is not optimized for search engines. This project aims to address these issues by having students undertake a comprehensive website revamp. The goal is to create a modern, user-friendly site that effectively showcases iCakes' products and services. By implementing SEO best practices, the revamped website will improve its search engine ranking, making it easier for potential customers to find iCakes online. This project provides students with the opportunity to apply their web development and digital marketing skills in a real-world context, enhancing their understanding of website design, user experience, and SEO strategies. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive approach to the tasks involved.
The project deliverables include a fully redesigned and functional website for iCakes, incorporating modern design elements and improved navigation. Additionally, students will implement SEO strategies to enhance the website's visibility in search engine results. The final deliverables will be a user-friendly website and a report detailing the SEO improvements made, ensuring iCakes can attract more customers and drive business growth.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Irresistible Cakes, or iCakes, is the GTA’s oldest and premium quality special event cake manufacturer. We provide wedding cakes, bridal cakes, baby shower cakes, birthday cakes, baptism cakes, communion cakes, confirmation cakes, engagement cakes, corporate cakes, Christmas cakes and more.
All of our products are nut-free, lactose-free, trans-fat-free, and free from all animal-derived products (except for egg), including gelatin and meat. We also provide eggless cakes, which taste exactly like our regular cakes!
Main contact


Portals
-
Toronto, Ontario, Canada