iCakes Website Revamp and SEO Enhancement

Open
Main contact
Irresistible Cakes
Woodbridge, Ontario, Canada
Alex Jasu
Manager
(2)
4
Portals
(1)
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
UX design Digital marketing Search engine optimization Website development
Skills
text retrieval systems design elements and principles digital marketing user experience (ux) search engine optimization web development web design
Details

Irresistible Cakes (iCakes) is facing challenges with their outdated website, which is not optimized for search engines. This project aims to address these issues by having students undertake a comprehensive website revamp. The goal is to create a modern, user-friendly site that effectively showcases iCakes' products and services. By implementing SEO best practices, the revamped website will improve its search engine ranking, making it easier for potential customers to find iCakes online. This project provides students with the opportunity to apply their web development and digital marketing skills in a real-world context, enhancing their understanding of website design, user experience, and SEO strategies. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive approach to the tasks involved.

Deliverables

The project deliverables include a fully redesigned and functional website for iCakes, incorporating modern design elements and improved navigation. Additionally, students will implement SEO strategies to enhance the website's visibility in search engine results. The final deliverables will be a user-friendly website and a report detailing the SEO improvements made, ensuring iCakes can attract more customers and drive business growth.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Woodbridge, Ontario, Canada
2 - 10 employees
Food & beverage, Consumer goods & services
Representation
Small Business Immigrant-Owned

Irresistible Cakes, or iCakes, is the GTA’s oldest and premium quality special event cake manufacturer. We provide wedding cakes, bridal cakes, baby shower cakes, birthday cakes, baptism cakes, communion cakes, confirmation cakes, engagement cakes, corporate cakes, Christmas cakes and more.

All of our products are nut-free, lactose-free, trans-fat-free, and free from all animal-derived products (except for egg), including gelatin and meat. We also provide eggless cakes, which taste exactly like our regular cakes!

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