PULP Cyber Market Strategy Development

Pulp Shred Ltd. is launching a new division, PULP Cyber, focused on providing cybersecurity solutions tailored for the small to mid-sized market sector in Alberta and Canada. Our vision is to Democratize Cybersecurity by making digital security to accessible, affordable, and accountable for all, especially SMB’s. The company has established partnerships with industry leaders such as IBM, Microsoft, and Fortnite, and has access to Canadian certified ethical hackers. The goal of this project is to develop a comprehensive go-to-market strategy that leverages these partnerships and expertise to create a competitive portfolio of cybersecurity products and solutions. The project will involve analyzing market needs, identifying potential product offerings, and crafting a strategic plan that aligns with PULP Cyber's objectives. This initiative will provide learners with the opportunity to apply their cybersecurity knowledge and strategic planning skills in a real-world context.

Microsoft Dynamics 365 Business Central Implementation for Pulp Shred Ltd.

Pulp Shred Ltd. is in the process of implementing Microsoft Dynamics 365 Business Central to enhance its operational efficiency across various departments, including CRM, logistics, and work order management. The company has acquired a Business Central Premium license but requires assistance in optimizing its implementation. The goal of this project is to ensure that the system is configured to meet the specific needs of a service-oriented business, streamlining processes and improving data management. Learners will apply their knowledge of enterprise resource planning (ERP) systems to tailor Dynamics 365 to the company's requirements, ensuring seamless integration and functionality. This project offers an opportunity to bridge theoretical knowledge with practical application in a real-world business context.

ESG Strategy Development

Pulp Shred is in the information security destruction space. We are based in Calgary, Canada. Our customers are both B2B and B2C. On the business side, we focus on the local SMB market. Our business model is built on a triple bottom line philosophy- security (profits), sustainability (planet), societal (people). We are now expanding to add cyber security and cloud security to become a fully integrated information security company. And on the sustainability side, we are adding eco friendly packaging products. This requires a whole new approach to communicate our brand values and appeal. Therefore, we are interested in developing a comprehensive ESG strategy, marketing, and communication report for our secure, sustainable, and socially responsible information security company.

Pulp Shred - Social Media Marketing & Content Development

Who is 'In Pulp Mode'? ‘In Pulp Mode’ (IPM) is a joint initiative between Pulp Shred and Incipio Modo to reclaim, recycle and recreate design, art, and functional products from waste materials to achieve zero-landfill waste. Our vision is to reduce Calgary’s landfill burden and contribute to the wellbeing of our City. We do this by changing people’s attitudes about waste and transforming industrial waste, recycled, and rescued materials into works of art, design, and useful products. ‘In Pulp Mode’ designs anything, from furniture to everyday objects, from recycled and upcycled materials, which means that the products we make are unique and useful, manufactured using industrial and residential waste that would otherwise end up in a landfill or pollute our skies and water. Why bother with landfill diversion? Waste is everywhere – we are discarding items, products, and materials at an alarming rate! This use-and-throw attitude is creating a tremendous pressure on landfills, waterbodies, and natural habitats. We believe that through upcycling, sourcing responsible materials, and connecting with like minded partners and conscious consumers, together we can contribute to a greener, sustainable future. Where are we in our journey? IPM will initially focus on upcycling industrial waste from two streams: construction and paper waste. Specifically, residential construction and renovation site waste and shred paper dust and shred paper alternatives. As the concept grows and a healthy product- market fit is achieved, IPM may take on waste from other sectors/processes. As part of the early design iterations, the team has developed a few design prototypes, mixing shred paper dust with organic resins, colours, cement, saw dust, etc. Some of the early designs include, hand made novelty paper, paper lamps, sculptures, masks, cups, and outdoor tabletop. The company aims to further develop this concept and create its own line of shred paper art and products for commercial purposes. Additionally, Pulp Shred is also developing an exhibition space within its facilities to spread the awareness for paper recycling and upcycling. The company is also looking at partnering with like-minded companies in developing product ideas and/or custom design products. What kind of person(s) are we looking for? We are looking for someone that wants to work with us not because they have to (i.e. extra credits), but because they want to . This is a calling, a labour of love, a way of life, something bigger than the day to day routine. We want someone that likes to be involved in each and every aspect of what we are doing, wants to learn and wants to share. Specifically, we are looking for a creative and driven social media, graphic design and digital marketing person(s) to help us tell our story to the world and create our brand awareness. Knows how to create brand awareness and buzz on social media platforms - Instagram, FB, LinkedIn, Pinterest Creative thinker and designer and is adept at graphic design, creating promotional materials, posters, and marketing materials Well versed with social media design, marketing, and campaign creation Experienced with digital marketing - Google Ads, FB ads, et al Passionate for environment, driven, entrepreneurial mindset, collaborator, and team player