Callum Hey
Callum Hey
Managing Director - He / Him
(2)
Location
Auckland, Auckland, New Zealand
Bio

Callum Hey is a strategic leader and technologist, combining deep expertise in fraud risk management with an entrepreneurial drive to create transformative digital experiences. With years of experience leading technology risk initiatives at a major Australasian banking group in New Zealand, Callum is now applying his knowledge of AI-driven analytics and risk prevention to develop an immersive travel and gamification app that redefines exploration through real-time GPS engagement and a competitive, interactive experience.

His passion for innovation and strategic thinking has led him to take bold steps toward entrepreneurial success, positioning this app as a compelling proof-of-concept for investors. By merging interactive gaming mechanics with real-world location intelligence, Callum aims to shape the future of travel engagement, offering users a seamless blend of adventure, strategy, and achievement.

Currently, Callum is focused on refining the app prototype and securing development collaborations. His ultimate vision? To leverage emerging technologies to build smarter, more engaging digital experiences that connect users with the world in dynamic new ways.

Callum is actively seeking partnerships with developers, designers, and investors passionate about next-generation mobile experiences. Connect with him to be part of the journey!

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Artificial intelligence Branding & style guides Mobile app development Search engine optimization UX design

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Recent projects

Risk Strata Limited
Risk Strata Limited
Auckland, Auckland, New Zealand

Software Development for an Interactive App – MVP Build

1. Implement front-end UI components based on completed wireframes. 2. Develop core game mechanics, including player interactions, challenges, and team-based functionality. 3. Establish backend infrastructure, including authentication, database storage, and multiplayer functionality. 4. Conduct testing and iteration to refine gameplay mechanics and optimize user experience.

Matches 0
Category Mobile app development + 2
Open
Risk Strata Limited
Risk Strata Limited
Auckland, Auckland, New Zealand

Strategic Launch & Local Business Engagement for Urban Game App

Develop a launch-ready marketing strategy and local business engagement framework for Global Arena—a location-based urban exploration game that blends immersive storytelling, cultural discovery, and real-world treasure hunting. Students will craft a cohesive go-to-market plan, design a pilot campaign to attract early adopters, and build an onboarding toolkit for partnering with local merchants (e.g., cafés, museums, retailers) who will offer in-app rewards and discounts. The goal is to drive buzz, build community credibility, and secure meaningful foot traffic to aligned businesses—while supporting an unforgettable player experience.

Matches 1
Category Marketing strategy + 4
Open
Risk Strata Limited
Risk Strata Limited
Auckland, Auckland, New Zealand

Risk Strata UX Design Project

Tasks & Activities for Learners User Experience (UX) Research & Analysis Conduct  user persona development  to understand different player types. Map  user journey flows  across various game modes. Define  core UX principles  to ensure accessibility and engagement. Wireframe Development Design  low-fidelity wireframes  outlining core screen layouts. Create  high-fidelity prototypes  using tools like Figma or Adobe XD. Ensure consistency in  UI elements and navigation patterns  across all game types. Interactive Storyboarding Develop  storyboards for key gameplay interactions , illustrating user choices and feedback loops. Visualize  game setup pathways , from joining games to configuring settings. Include  animation cues or transition logic  for a seamless experience. Usability Testing & Iteration Gather  feedback on initial designs  from simulated users or test groups. Iterate on  layout, accessibility, and engagement mechanics . Provide a  final refined version  based on testing insights.

Matches 1
Open
Risk Strata Limited
Risk Strata Limited
Auckland, Auckland, New Zealand

Tourism Adventure Gaming App Prototype

Risk Strata Limited seeks to innovate the tourism experience by developing a cross-platform prototype for a gaming app that combines real-time interactive mapping with engaging gamification features. The goal is to create an immersive experience for users, encouraging exploration and interaction with their surroundings. The app should integrate location-based challenges and rewards, enhancing user engagement and providing a unique way to discover tourist attractions. The project will involve designing and implementing core features such as interactive maps, user profiles, and a points or rewards system. Additionally, the team will conduct a comprehensive analysis of user engagement and feature performance, using data to refine and optimize the app's functionality. This project offers learners the opportunity to apply their knowledge in app development, user interface design, and data analysis, all within the context of a real-world application.

Matches 0
Category Mobile app development + 4
Closed

Education

Master's degree, Forensic Accounting
University of Wollongong (NSW)
February 2010 - November 2011
Post graduate diploma certificate, Accounting
The University of Auckland The University of Auckland / Te Whare Wananga o Tamaki Makaurau – Te Waananga O Waipapa
February 2004 - November 2004
Post bachelor, Commerce
The University of Auckland The University of Auckland / Te Whare Wananga o Tamaki Makaurau – Te Waananga O Waipapa
February 1998 - November 2001