CRM Optimization for Irresistible Cakes

Irresistible Cakes, a growing bakery business, is seeking to enhance its customer relationship management (CRM) capabilities to improve customer engagement and streamline operations. The project involves researching various CRM solutions to identify the most cost-effective option that aligns with the company's needs. Students will create a comprehensive grid comparing the pros and cons of each solution, including the possibility of building a custom CRM through Riipen. Additionally, the project requires cleaning and importing existing customer data into the chosen CRM system, if the CRM is readily available. The team will also assist in setting up email automations, sequences, and reminders to enhance customer communication. Finally, students will explore and implement other functionalities that could benefit the business, ensuring the CRM system is fully optimized for Irresistible Cakes' operations.