Business Development and Sales Strategy Enhancement for Findjoo

Findjoo, a company specializing in membership management and event registration solutions, is looking to enhance its business development and sales strategies. The goal of this project is to analyze current sales processes and identify areas for improvement. The project will involve researching industry best practices, evaluating competitor strategies, and proposing actionable recommendations to increase sales efficiency and effectiveness. Learners will apply their classroom knowledge of marketing, sales, and business development to develop a comprehensive sales strategy tailored to Findjoo's unique offerings and market position. The project will focus on creating a streamlined sales process that aligns with the company's growth objectives and enhances customer acquisition and retention.

Findjoo Marketing Strategy Enhancement

Findjoo, a company specializing in membership management and event registration solutions, seeks to enhance its marketing strategy to increase brand awareness and customer engagement. The current marketing efforts have shown potential, but there is a need for a more structured and targeted approach. The goal of this project is to analyze the existing marketing strategies, identify areas for improvement, and propose actionable recommendations. Learners will apply their knowledge of marketing principles, digital marketing tools, and consumer behavior to develop a comprehensive strategy. The project will focus on digital marketing channels, including social media, email marketing, and content marketing, to reach a broader audience and improve customer retention.