Findjoo, a company specializing in membership management and event registration solutions, is looking to enhance its business development and sales strategies. The goal of this project is to analyze current sales processes and identify areas for improvement. The project will involve researching industry best practices, evaluating competitor strategies, and proposing actionable recommendations to increase sales efficiency and effectiveness. Learners will apply their classroom knowledge of marketing, sales, and business development to develop a comprehensive sales strategy tailored to Findjoo's unique offerings and market position. The project will focus on creating a streamlined sales process that aligns with the company's growth objectives and enhances customer acquisition and retention.

The deliverables for this project will include a detailed report outlining the current sales strategy, identified gaps, and proposed improvements. Additionally, learners will create a presentation summarizing their findings and recommendations. Key deliverables include:

- A comprehensive analysis of Findjoo's current sales processes.

- A set of actionable recommendations for enhancing sales strategies.

- A presentation to stakeholders summarizing the findings and proposed strategies.