Blogging 3

TDW aims to create a dynamic blog that combines  medical research content  and  news updates  within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project. Phase 1: Orientation and Familiarization Objective : Students understand our mission, target audience, and product offerings. Tasks : Introduce students to our company’s goals. Provide insights into our market and services. Familiarize students with anesthesiology and broader medical topics. Phase 2: Topic Generation and Recommendations Objective : Students propose relevant blog topics. Tasks : Encourage creativity in topic selection. Explore anesthesiology research areas. Suggest engaging news angles. Phase 3: Content Creation with AI Tools Objective : Students draft high-quality blog posts. Tasks : Use AI tools for research and content generation. Craft evidence-based articles. Ensure readability and accuracy. Phase 4: Iterative Refinement with Hemingway Objective : Enhance blog readability and style. Tasks : Students revise drafts based on feedback. Apply Hemingway principles for concise, clear writing. Strive for engaging storytelling. Bonus Phase: Marketing Strategies Objective : Boost blog visibility. Tasks : Students recommend innovative marketing approaches. Explore social media, partnerships, and outreach. By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content

TDW Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Blogging 5

TDW aims to create a dynamic blog that combines  medical research content  and  news updates  within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project. Phase 1: Orientation and Familiarization Objective : Students understand our mission, target audience, and product offerings. Tasks : Introduce students to our company’s goals. Provide insights into our market and services. Familiarize students with anesthesiology and broader medical topics. Phase 2: Topic Generation and Recommendations Objective : Students propose relevant blog topics. Tasks : Encourage creativity in topic selection. Explore anesthesiology research areas. Suggest engaging news angles. Phase 3: Content Creation with AI Tools Objective : Students draft high-quality blog posts. Tasks : Use AI tools for research and content generation. Craft evidence-based articles. Ensure readability and accuracy. Phase 4: Iterative Refinement with Hemingway Objective : Enhance blog readability and style. Tasks : Students revise drafts based on feedback. Apply Hemingway principles for concise, clear writing. Strive for engaging storytelling. Bonus Phase: Marketing Strategies Objective : Boost blog visibility. Tasks : Students recommend innovative marketing approaches. Explore social media, partnerships, and outreach. By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content

TDW Web Landing Page

TDW website is in need of a landing for the time being, to be able to cycle through before the main website is back up and running. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Elementor, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with students through examining sites recommended by us, or them in respective fields to determine the best approach to our website.