Digital Marketing for Fall Programs

Welcome to While She is True! We are seeking enthusiastic students to support our digital marketing efforts for our fall programs. Main Goal: The primary objective of this project is to document and promote the activities of our fall all-girls coding programs, which include both online classes and in-person sessions in Calgary. Through engaging digital content, we aim to increase visibility, inspire participation, and support future outreach and recruitment. Project Scope and Expectations: During this project, students will: Collaborate virtually with the lead coordinator to implement a content-driven digital marketing plan. Use provided photos, videos, and updates from instructors and on-site staff to create timely, engaging content. Develop social media posts, including reels, carousels, posters, and short videos highlighting program activities. Maintain a content calendar with scheduled posts throughout the fall session. Design templates for spotlights, stories, and recap features. Contribute to email newsletters and wrap-up reports for families, funders, and partners. Support promotions for upcoming classes, workshops, and future program recruitment.

Website Development for Education Non-Profit (Improvement and Management)

Welcome to While She is True! We are excited to offer students the opportunity to contribute to the continuous improvement and management of our newly deployed website. Main Goal: Students will assist in updating the website, updating blogs, integrating a classroom page for registered students, cleaning the code base, and improving our SEO. Project Scope and Expectations: During this project, students will: Integrate a classroom page accessible only to registered students, updated weekly with content, exercises, projects, and assignments. Update the website with the current class offering, student projects Build and deploy a blog and resources page Improve website SEO to increase online engagement Cleaning the code base

Website Development for an Education Non-profit

Thanks for checking out While She is True! We are an educational non-profit providing opportunities for young girls 8 - 13 in technology. We are excited to provide an amazing opportunity for students to participate in our Website Development Project . We are building a new website for our organization to better portray our mission and provide online resources for our student network. Main Goal: The primary objective of this project is to enhance our organization’s website by improving existing pages, deploying the site to a web host, and adding new pages. Additionally, we aim to optimize SEO for increased organic traffic and introduce downloadable resources to improve engagement for parents and teachers. Project Scope and Expectations: During this project, students will: Improve existing website pages. Deploy the locally coded HTML, JavaScript, and CSS website to a hosting platform. Build a gallery page to showcase past student projects. Create a blog/resources page to provide coding tips and quick trials. Optimize website SEO to increase visibility and organic traffic. Introduce downloadable resources for parents and teachers.

Social Media Content Creation

Welcome to While She is True! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, Social Media Content Creation . Main Goal: The primary objective of this project is to enhance WST’s online presence through engaging social media content and campaigns. Students will work alongside the social media team to create visual and video content that resonates with our audience and strengthens our brand identity. Project Scope and Expectations: During this project, students will: Collaborate with the social media team to establish a content calendar. Produce digital content, including posters and short videos.