Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like for you to create media for our platforms to help them grow and develop. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What videos should we make?

New Employee Training Development

Our company has a large number of employees depending on the time of year. We need an online course that will introduce employees to their new roles, take employees through all start-up resources, and provide our HR personnel with standardized feedback and data about employee progress. We would like to automate our onboarding process for this high-turnover department and reduce the time spent by HR personnel on repetitive onboarding tasks.

Website Development II

We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Research Assistant

The main goal is to research product info on a regional basis

Market Expansion Research

the main goal is to expand posh wood to a point where we would be able to hire fulltime members with the number of customers we bring in.

Lean Startup Business Strategy Development

We want to simplify our product development and operational processes to make our business model more “lean” and reactive to customer feedback. The focus of this project should be on clearly identifying the root problems that are increasing time and cost allocations across our operations and suggesting actionable solutions. Mapping our operational processes. Re4ccomends next steps Recommending improvements to optimize our organization.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to develop a fundraising plan to meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Familiarizing themselves with our past fundraising activities and donors. Conducting background research on fundraising strategies. Recommending suitable fundraising strategies and creating a timeline / calendar of these activities. Bonus steps in the process would also include: Assisting in implementing new fundraising activities.

Analyzing Sales Trends

We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.

Digital Marketing

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Competitive Analysis

We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.

Marketing Domestic Project

The main goal for the project is to develop a comprehensive marketing strategy for Melius Deccan to promote their services and products within the domestic market. This will involve analyzing the target audience, identifying key marketing channels, and creating a cohesive plan to increase brand visibility and customer engagement.

Retail and wholesale Expansion Strategy for Sineha Spices

Sineha Spices, a renowned brand in the spice industry, is looking to expand its presence in the retail and wholesale market. The company seeks to develop a strategic plan to effectively introduce its products to new retail and wholesale partners and increase its market share. The project involves analyzing current market trends, identifying potential retail and wholesale partners, and crafting a compelling value proposition for them. Learners will apply their knowledge of marketing, business strategy, and consumer behavior to create a comprehensive expansion strategy. The goal is to provide Sineha Spices with actionable insights and a clear roadmap for entering new retail and mostly wholesale channels, ensuring alignment with the company's brand values and growth objectives.