Red River College Polytechnic

Winnipeg, Manitoba, Canada

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Red River College Polytechnic

Winnipeg, Manitoba, Canada

Student-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.

Red River College Polytechnic

Winnipeg, Manitoba, Canada

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.