Gear2Peer Social Media and UX Enhancement Project

Gear2Peer, an innovative platform connecting outdoor enthusiasts, is seeking to enhance its social media presence and user experience. The goal of this project is to develop a cohesive social media strategy that aligns with Gear2Peer's authentic, fun, and outdoorsy brand image. Students will draft content calendars for the winter months, focusing on engaging and cost-effective marketing channels such as Reddit, Facebook groups, forums, Instagram and TikTok. Additionally, the project involves developing a user-generated content (UGC) campaign and establishing outreach and partnership strategies with clubs, brands, and influencers. On the user experience front, students will conduct mini user tests to gather feedback, suggest improvements, and assist in onboarding early users. This project provides an opportunity for students to apply their classroom knowledge in social media marketing, community operations, and UX testing to real-world scenarios.

British Columbia User Base Expansion Strategy for Gear2Peer

Gear2Peer, a peer-to-peer gear rental platform, aims to expand its user base in British Columbia. The project involves developing a comprehensive marketing strategy tailored to the region's unique demographics and market dynamics. The goal is to increase brand awareness and user engagement through targeted marketing efforts. Learners will analyze current market trends, identify key target audiences, and devise innovative marketing tactics. The project will require the application of marketing principles learned in the classroom, such as market segmentation, digital marketing strategies, and consumer behavior analysis. By focusing on British Columbia, the project offers a manageable scope that allows for in-depth research and strategic planning.

Sustainable Storytelling Campaign for Gear2Peer

Gear2Peer, a gear-sharing startup committed to sustainability and community impact, seeks to enhance its brand presence through a strategic content campaign. The project aims to develop a series of engaging digital narratives that effectively communicate Gear2Peer's sustainable mission and community-driven initiatives Project Summary: Students will plan and produce a content campaign that communicates the sustainable mission and community-driven values of Gear2Peer. This storytelling initiative will help build trust, encourage platform adoption, and inspire user engagement from both lenders and renters. Main Goals: Build a content strategy that highlights environmental and community impact Create reusable, platform-ready content assets Help define and develop Gear2Peer’s brand voice