Ceramic Arts Fusion Marketing Strategy

Earth Studios seeks to enhance its content marketing strategy by integrating its three ceramic arts businesses with tourism experiences and accommodations. The goal is to create a cohesive marketing plan that highlights the unique fusion of art and wellness. The project involves optimizing an editorial calendar, developing social media reporting, and strategizing content that promotes wellness through artistic experiences. Students will apply their knowledge of digital marketing, content creation, and strategic planning to develop a comprehensive plan. The project will focus on aligning content across various platforms to create a unified brand message that attracts tourists and art enthusiasts alike. - Analyze current content strategies and identify areas for improvement. - Develop a fusion marketing strategy that integrates ceramic arts with tourism and accommodation. - Create an optimized editorial calendar for consistent content delivery. - Design a reporting system for social media performance and suggest optimization techniques. - Strategize content that emphasizes wellness through artistic experiences.

Sustainable Storytelling Campaign for Gear2Peer

Gear2Peer, a gear-sharing startup committed to sustainability and community impact, seeks to enhance its brand presence through a strategic content campaign. The project aims to develop a series of engaging digital narratives that effectively communicate Gear2Peer's sustainable mission and community-driven initiatives Project Summary: Students will plan and produce a content campaign that communicates the sustainable mission and community-driven values of Gear2Peer. This storytelling initiative will help build trust, encourage platform adoption, and inspire user engagement from both lenders and renters. Main Goals: Build a content strategy that highlights environmental and community impact Create reusable, platform-ready content assets Help define and develop Gear2Peer’s brand voice