Data-Driven Marketing Insights for BuyProperly
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Project scope
Categories
Data visualization Data analysis Marketing strategy Marketing analyticsSkills
data analysis data cleansing hubspot crm marketing optimization planning customer engagement statistical analysis strategic marketing marketing strategiesBuyProperly Limited aims to enhance its marketing strategies by leveraging data analytics and optimizing workflows. This project involves analyzing existing marketing and website data to identify patterns and trends that will inform strategic marketing decisions. Learners will apply their data analysis skills to evaluate various workflows and customer interactions, to provide actionable insights that improve customer engagement and increase conversion rates.
This project offers an excellent opportunity for learners to bridge theoretical knowledge with practical application, focusing on data interpretation and strategic marketing planning. Key tasks include data cleaning, statistical analysis, and visualization of findings to support marketing strategies. Additionally, this project will serve as an introduction to using CRM tools like HubSpot, providing hands-on experience in managing data and enhancing marketing efforts.
- Analyze customer behaviour data to identify trends.
- Evaluate current marketing workflows for efficiency.
- Provide recommendations for optimizing marketing strategies based on data insights.
The project deliverables will include a comprehensive report detailing the analysis of customer behavior and workflow efficiency. Learners will present their findings through data visualizations and provide strategic recommendations for marketing improvements. Additionally, a presentation summarizing key insights and actionable strategies will be delivered to BuyProperly Limited.
- A detailed report with data analysis and insights.
- Visual representations of customer behaviour patterns and workflow efficiency to support the findings.
- Strategic recommendations for marketing optimization.
- A presentation summarizing findings and recommendations.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Our company is building a wealth-tech SAAS platform. We have a strong founding team comprised of ex -Amazon Business, and engineering team, and relevant educational background across business (Wharton- CEO), Finance(UofT -CTO), Design Head (MIT- head of customer experience)
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