The purpose of this project is to gain an understanding of competitors offering the same and/or similar technical products.

To gain an understanding of their pricing and profitability models.

To gain an understanding of their market share by product.

To gain an understanding of their client base.

To gain an understanding of their go to market strategy.

To determine opportunities to enhance our product positioning and receptivity in the market place.

To complete this activity, learners will need to complete the following actions:

• Conduct a SWOT Analysis of our products and services.

• Classify our products and services.
• Determine our current market share.
• Develop a market profile for each product.
• Research and classify competitors, using a variety of tools
• Design models to should market share growth potential.

We will offer access to staff time, tools, technology, access to data and the opportunity to be apart of a forward thinking organization.