PHXMF was searching for direction to assist with its rollout and implementation. A unique project, PHXMF is filled with processes and inclusive but separated industries making defining a centered approach difficult. University Canada West team did a deep dive into our focus and purpose and was able to recommend an approach over a 10-year period that made implementation feasible. Working with the team was a whirlwind of information exchange and they were able to sort through the data, documents, and deck to better understand the PHXMF Objective and define a roadmap for the project launch and engagement over the years which helped the project's scaleable approach both doable but sustainable. The team was pleasant to work with and enjoyable to communicate with as we tackled the nuances of building an experience that was both unique and challenging. I was especially impressed with the level of knowledge the team had and the use of popular business tools to build their recommendation off of. Initially these tools had not been considered and proved invaluable to defining the level of work to be accomplished to me our goals. I highly recommend the use of University Canada West for defining innovative solutions and determining a positive and sustainable approach for defining your business and developing a realistic approach to implementation.