The Sturge-Weber Foundation
Project scope
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presentations target market market potential strategic positioning project management digital marketing research communicationPROJECT SCOPE FROM Sturge-Weber
We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our positioning, brand, and products and services. We would like to identify and develop communications channels and goals to improve funding and awareness.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Students will be given feedback and access as opted-in to case study SWS individuals, families, healthcare providers and industry.
The research will include:
- Target market research:
- Industry size and market potential:
- Competitive landscape:
- Strategic positioning of our brand:
- Digital marketing evaluation and opportunities:
STRAYER
Vicki will share the timing graphic and Strayer course.
Explain dates/process: Students available generally only in evenings often times, week 2 kickoff: July 14 or 15
Mid-term week of 8/1 faculty, students, and company for mid-term discussion,
Final presentations week of 8/22 through 9/2 at the latest, get their feedback when it’s done through Riipen.
Describe our students – Regina, James
Keep in mind that 4-5 learners need to get this done over the course of 6 weeks.
The research will include:
- Target market research:
- Industry size and market potential:
- Competitive landscape:
- Strategic positioning of our brand:
- Digital marketing evaluation and opportunities:
STRAYER
Vicki will share the timing graphic and Strayer course.
Explain dates/process: Students available generally only in evenings often times, week 2 kickoff: July 14 or 15
Mid-term week of 8/1 faculty, students, and company for mid-term discussion,
Final presentations week of 8/22 through 9/2 at the latest, get their feedback when it’s done through Riipen.
Describe our students – Regina, James
Keep in mind that 4-5 learners need to get this done over the course of 6 weeks.
About the company
The Sturge-Weber Foundation is a 501 (c) (3) non-profit organization with an ever-increasing worldwide membership and is funded by corporate and private donations, grants, and fundraising activities. The SWF was founded by Kirk and Karen Ball. They began searching for answers after their daughter, Kaelin, was diagnosed with Sturge-Weber syndrome at birth. The SWF was incorporated in the USA in 1987 as an International 501(c)(3) non-profit organization for patients, parents, professionals, and others concerned with Sturge-Weber syndrome (SWS). In 1992, the mission was expanded to also support and serve individuals with capillary vascular birthmarks, Klippel-Trenaunay (KT), and Port-Wine Birthmarks.