Digital Marketing Strategy for Arlo's Honey Farm
Project scope
Categories
Communications Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
No skills listedArlo's Honey Farm Inc., an AgriTourism business, seeks to enhance its online presence to attract more visitors and boost local sales. The project aims to develop a comprehensive digital marketing strategy that leverages social media, search engine optimization, and partnerships with local businesses. The goal is to increase visibility and engagement with potential customers, both online and offline. Learners will analyze current digital marketing trends in the AgriTourism sector and apply their classroom knowledge to create a tailored strategy for Arlo's Honey Farm. The project will focus on identifying key digital platforms, creating engaging content, and establishing metrics for measuring success.
The project will deliver a detailed digital marketing strategy document for Arlo's Honey Farm. This will include a social media content calendar, SEO recommendations, and a list of potential local business partnerships. Additionally, learners will provide a presentation summarizing their findings and strategy to the company's stakeholders. The deliverables will be designed to be actionable and easy to implement, ensuring Arlo's Honey Farm can effectively grow its online presence and customer base.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are a small family run honey farm in Kelowna, BC. As a Mother and Daughter team, we operate the business and manage the bees with the support of our families and excellent staff. We partner with local Orchards and Vineyards who host our honey bees year round. Our Bee Hosts have the benefits of the bees without additional (expensive) costs for pollination. We have the benefit of not having to move the bees around, which can be hard on them.
We are an AgriTourism business and sell honey and wax products at our farm gate store, which is needed to sustain our business and care for the bees. We created a 'Bee-Educated' area to offer tours where people can come to learn about honeybees, their importance to agriculture, and the benefits of honey and other products from the hive.
We also run a volunteer program which provides aspiring beekeepers the opportunity to have hands on experience.