Marketing Student Needed - Digital Twins Technology Project

Closed
MCG 3D
Montréal, Québec, Canada
Operations Manager
(1)
2
Project
Academic experience
1200 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch Marketing strategy
Skills
marketing strategies digital twin go-to-market strategy project scoping marketing market research innovation
Details

We're seeking a motivated marketing student to develop a comprehensive marketing strategy for an innovative digital twins technology company. This is an excellent opportunity to gain hands-on experience in emerging tech marketing

Project Scope:

  • Conduct market research to determine product-market fit for personal digital twins
  • Develop a comprehensive marketing strategy
  • Create pricing models and recommendations
  • Design go-to-market plans


Deliverables

Month 1-2: Market Research & Analysis

  • Comprehensive market research report on digital twin industry
  • Target audience identification and segmentation
  • Competitor analysis
  • Initial product-market fit assessment

Month 3-4: Strategy Development

  • Marketing strategy document including digital and traditional channels
  • Customer acquisition plan
  • Brand positioning strategy
  • Content strategy outline

Month 5-6: Pricing & Go-to-Market

  • Pricing model analysis and recommendations
  • Customer journey mapping
  • Marketing channel prioritization
  • Launch strategy blueprint

Month 7-9: Implementation Planning

  • Marketing calendar and content plan
  • Budget allocation recommendations
  • KPI definition and tracking system
  • ROI projection models

Month 10-12: Optimization & Handover

  • Strategy implementation guide
  • Performance measurement framework
  • Future recommendations report
  • Complete documentation handover

Required Qualifications:

  • Current marketing student or recent graduate
  • Strong analytical and research skills
  • Interest in emerging technologies
  • Experience with market analysis and strategy development
  • Creative problem-solving abilities

What We Offer:

  • Flexible work schedule
  • Modern and collaborative workspace
  • Remote work options - work from anywhere
  • Professional recommendation upon project completion
  • Potential for permanent position as the company grows
  • Opportunity to shape the strategy of an emerging technology
  • Valuable experience in tech marketing


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Montréal, Québec, Canada
2 - 10 employees
It & computing, Marketing & advertising, Public relations & communications, Technology
Representation
Minority-Owned Sustainable/green Neurodivergent-Owned Youth-Owned

MCG3D stands out in digital creation and web 3.0 application development, specializing in the production of autonomous digital twins through AI. These twins optimize customer relationship management through vocal interaction and a 3D interactive avatar, offering a more human-like interaction than a standard chatbot. They can represent a company's leader, a prominent employee, or a well-known figure. By using MCG3D's services, businesses can provide unique experiences, significantly increasing customer acquisition and loyalty on their websites and applications.