The supplement industry markets itself as part of a healthy lifestyle — but what’s the real cost of that daily capsule?

Each year, the supplement industry contributes to the death of 24 billion animals. Despite this, there are no labeling requirements that disclose whether a supplement contains animal-derived ingredients. Consumers often assume supplements are plant-based or neutral — when in fact, many contain ingredients like gelatin (from cows or pigs) or omega-3s from fish.

Terraseed has joined forces with Animal Save Movement to launch the Transparent Label Campaign, which is petitioning the FDA to require supplement facts labels to disclose animal-derived ingredients. Our goal is to collect 25,000 signatures to bring transparency to supplement labeling and empower people to make informed choices.

This project will help support that mission by creating compelling visual content and messaging that clearly illustrates the environmental and ethical impact of traditional supplements — and highlights how Terraseed offers a more sustainable alternative.

Project goals:

• Quantify and visualize the hidden environmental cost of a traditional supplement capsule (vs. a Terraseed capsule).
• Drive awareness of the Transparent Label Campaign and encourage petition signatures.
• Create educational, shareable digital content that supports Terraseed’s sustainability mission.

1.Core Visual Asset

• A data-driven infographic or scroll-based web asset that answers: “What’s the environmental cost of a capsule?”
• Compare traditional supplements vs. Terraseed in terms of: Animal use, Plastic wasteCarbon footprint, Ingredient sourcing and transparency

2.Campaign Integration

• Include copy and visuals that lead viewers to sign the petition.
• Suggested messaging: “Did you know that the supplement industry contributes to the death of 24 billion animals every year? Despite this, the FDA does not require supplement brands to disclose if a product contains animal-derived ingredients. That’s why we’re petitioning for change. Are you ready to sign?”
• Link to petition: www.drove.com/campaign/62a0e33528c8a54ae5fc8387

3.Supporting Content

• Social media posts (carousel, reel/TikTok, or static) that highlight key stats and invite users to take action.
• Draft blog post or landing page copy that presents the problem and links to the campaign.
• Optionally, a short 30–60 second explainer video or storyboard.

4.Raw Assets

• Source files, research documentation, and flexible design elements for future reuse.