Chris Cristini Athletics - Strategy and Optimization

Closed
Main contact
Cristini Athletics Therapy
Vaughan, Ontario, Canada
Owner
(2)
4
Project
Academic experience
150 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Healthcare Market expansion Product or service launch Marketing strategy Networking
Skills
physical therapy key performance indicators (kpis) space allocation problem business expansion payment systems target market setting appointments marketing planning comprehensive planning data sharing
Details

Learners will strategize the seamless integration of physiotherapists into boutique gyms, ensuring a successful business expansion. They will devise a comprehensive plan to optimize space, schedule, and services, enhancing the overall fitness experience. The outcome is a synergistic fitness and rehabilitation environment that attracts and retains clientele.

Deliverables
  1. Research and Analysis: Learners will conduct market research to identify target markets, assess demand for integrated physiotherapy services, and analyze competitors' offerings.
  2. Needs Assessment: Evaluate the specific needs of each boutique gym, considering factors like clientele demographics, current services, and available space.
  3. Collaboration and Networking: Connect with physiotherapists and gym owners to establish partnerships and understand their expectations and requirements.
  4. Service Integration Plan: Develop a detailed plan for incorporating physiotherapy services within the gym environment, outlining space allocation, equipment needs, and scheduling.
  5. Staffing Strategy: Determine staffing requirements, roles, and responsibilities for physiotherapists, ensuring optimal client support and operational efficiency.
  6. Marketing Strategy: Design a marketing plan to promote the new integrated services, highlighting the benefits of combined fitness and physiotherapy offerings.
  7. Training and Onboarding: Create a training program for gym staff and physiotherapists to ensure seamless collaboration and exceptional customer experience.
  8. Client Education: Develop materials to educate gym members about the benefits of physiotherapy services, fostering awareness and engagement.
  9. Operational Logistics: Address logistical aspects such as appointment scheduling, payment systems, and data sharing between physiotherapists and the gym.
  10. Feedback and Improvement: Implement a system for collecting client feedback, allowing continuous improvement and adaptation of the integrated services.
  11. Performance Metrics: Establish key performance indicators (KPIs) to track the success and impact of the integrated physiotherapy services on both gym membership and client outcomes.
  12. Launch and Monitoring: Execute the rollout plan, closely monitoring the implementation to ensure the smooth integration of physiotherapy services and making adjustments as needed.

By completing these tasks, learners will achieve the project goal of successfully rolling out a business expansion that incorporates physiotherapists into existing boutique gyms, enhancing the overall gym experience and attracting a broader clientele.

Mentorship

Support will be done through the following:

Regular Communication

Mentorship

Encouraging independence

Providing feedback

Flexamility

Problem solving support

Feedback

Resources that may not be accessible to student


Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Vaughan, Ontario, Canada
11 - 50 employees
Hospital, health, wellness & medical

Cristini Athletics Therapy is where we redefine wellness as reaching the pinnacle of your physical potential. Our clinic is staffed by a dedicated team of therapists with extensive backgrounds in sports, enabling us to guide you not only towards good health but to the summit of your well-being journey. Whether you're recovering from injuries or surgeries or are focused on proactive health measures, our experts are here to empower you. We understand that our patients aspire to operate at the highest levels of performance and that's precisely the level of support we are committed to providing. At optimal wellness, we aim to help you achieve your goals and exceed your expectations, ensuring that your path to wellness is characterized by excellence and vitality.