EllePower Brand Identity Development
Project scope
Categories
Graphic design Branding & style guides Market researchSkills
color palette target audience typography logo design design elements and principles brand strategy consulting brand identity market research researchConsultation EllePower, a company dedicated to empowering women through professional consulting services, seeks to establish a comprehensive brand identity that resonates with its mission and values. The project involves creating a cohesive visual identity that includes a logo, color palette, typography, and graphic elements. The goal is to develop a brand identity that is modern, professional, and appealing to the target audience. This project provides an opportunity for learners to apply their knowledge of design principles, branding strategies, and market research. The team will conduct research to understand the brand's core values and target audience, ensuring that the visual elements align with the company's vision. The project will culminate in a presentation of the brand identity package to Consultation EllePower.
The deliverables for this project include a comprehensive brand identity package that consists of the following elements:
- A unique and memorable logo design.
- A cohesive color palette that reflects the brand's personality.
- A selection of fonts that complement the brand's image.
- Graphic elements that can be used across various platforms.
The final deliverable will be a presentation to Consultation EllePower, showcasing the brand identity and explaining the rationale behind the design choices.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
EllePower is a community, a platform, and an attitude for women to take their power back to recover and heal from abuse. Women who not only want to rebuild their lives after toxic relationships, but want to thrive, and they are ready to get raw and real! It is for women who want to dig deep and work on understanding themselves for real change so that they won't ever end up in situations like that again or if they do, they have strategies to get the hell out of there safe and sound.