¡Hola Speak! is a startup that offers children ages 4 to 17 a fully immersive Spanish language program with native Spanish speaking teachers from Central America. We have spent the last 2 years developing the fully immersive teaching program and are now looking to begin our focus on our branding and marketing strategy as we come closer to launch.

We would like students to work within their program guidelines to strategically refresh our brand and online presence and help us build a marketing strategy plan to grow and engage our target market of globally conscious parents and grandparents of children ages 4 to 17.

Questions that student projects may address include, but are not limited to:

• How can our branding best be suited to align with our product and target audience?
• How we can maximize use of different channels?
• Recommendations to improve our messaging.
• Current brand and marketing perception.
• What channels are best suited for promotion to reach our target audience
• What budget is appropriate for advertising, given our goals?
• What messaging should be used to best explain our value proposition?
• How can the website be developed to best engage the target audience

Some one will be available as needed for initial consultation(s) and to answer ongoing questions and clarifications.