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Empowerment Through Digital Presence

Closed
Consultation EllePower
Consultation EllePower
Montreal, Quebec, Canada
Adri Lukacs
She / Her
Founder and CEO
(1)
3
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Gender studies Graphic design Digital marketing Social work Website development
Skills
social media outreach communication strategic communication marketing communications digital marketing podcasting social media empowerment psychology
Details

Consultation EllePower, dedicated to empowering women who have survived intimate partner violence, aims to enhance its digital footprint and expand its client base. This project provides learners with the opportunity to apply their skills in web development, digital marketing, and strategic communication. The primary goal is to finalize and develop a user-friendly, visually appealing website using Systeme.io that effectively communicates the company's mission and services. Additionally, the project involves integrating podcast episodes and audio course materials into the website, revisiting the company's logo design, and developing content on intimate partner violence and mental health. Learners will also research and recommend non-social media outreach strategies to recruit clients and enhance client engagement.

Deliverables

The deliverables include a responsive, fully functional website that showcases Consultation EllePower's services, integrated with podcasts and course materials. A comprehensive document on intimate partner violence, including definitions, examples, and resources, will be presented on the website. Additionally, an outreach strategy document will detail target demographics, recommended communication channels, and compelling messaging tactics to enhance client engagement without relying on social media.


A) Website building & tech support 

  1. A responsive, fully functional, responsive website that showcases Consultation EllePower's services and values. 
  2. It is Interactive
  3. Podcast is up and running and linked to the website.
  4. It links to podcast, courses that are linked to a client’s spce that is password protected and is conditional to payment for course
  5. Payments are linked to website and functional 
  6. Additionally, a comprehensive outreach strategy document will be provided, detailing target demographics, recommended communication channels, and messaging tactics. These deliverables will equip Consultation EllePower with the tools needed to enhance its online presence and client engagement.


B) Research and Develop content and resources for intimate partner violence - mental health

A comprehensive document (to be presented on one page of the EllePower website) that aims at a variety of women in a language-accessible way containing;

  1. Definition of abuse/intimate partner violence (IPV) 
  2. List of with definitions and examples of its various forms 
  3. Lists of resources and their short descriptions of books, series, films that can help people understand the psychology and mechanism of abuse/IPV
  4. Provide stats regarding IPV and women with (links to the) resources

 

C) Outreach / Marketing / Communications

  1. An outreach strategy document.
  2. Recommendations for effective client communication channels and ways other than social media.
  3. Compelling messaging tailored to target demographics.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Gender equality

About the company

Company
https://n/a
Montreal, Quebec, Canada
0 - 1 employees
Individual & family services
Representation
Women-Owned Social Enterprise Neurodivergent-Owned Immigrant-Owned Community-Focused

EllePower is a community, a platform, and an attitude for women to take their power back to recover and heal from abuse. Women who not only want to rebuild their lives after toxic relationships, but want to thrive, and they are ready to get raw and real! It is for women who want to dig deep and work on understanding themselves for real change so that they won't ever end up in situations like that again or if they do, they have strategies to get the hell out of there safe and sound.