New Market for Honey Farm
Project scope
Categories
Market researchSkills
marketing strategies revenue stream apache hive marketing researchWith the extreme challenges faced in the last few years, the goal is to diversify our revenue streams. We would like to achieve this be reaching an expanded audience to sell products from the hive. Honey is very expensive to ship and requires different levels of certifications. We would like to start with a focus on other products such as beeswax wraps and candles.
We are farmers and not very skilled with marketing, so following is what we assume we would need:
- Research the market to determine what of our products could be in demand
- Develop marketing strategy to promote our existing online shop or to explore others (i.e. etsy).
- Review of existing Social Media presence and provide recommendations for a strategy for reaching a wider audience
- Support students in writing content specific to our products
- Certainly time to work with the student(s) to answer questions as needed
About the company
We are a small family run honey farm in Kelowna, BC. As a Mother and Daughter team, we operate the business and manage the bees with the support of our families and excellent staff. We partner with local Orchards and Vineyards who host our honey bees year round. Our Bee Hosts have the benefits of the bees without additional (expensive) costs for pollination. We have the benefit of not having to move the bees around, which can be hard on them.
We are an AgriTourism business and sell honey and wax products at our farm gate store, which is needed to sustain our business and care for the bees. We created a 'Bee-Educated' area to offer tours where people can come to learn about honeybees, their importance to agriculture, and the benefits of honey and other products from the hive.
We also run a volunteer program which provides aspiring beekeepers the opportunity to have hands on experience.