EduTutor, a leading tutoring company, aims to expand its reach and increase its market presence in North America through enhanced social media marketing strategies. The project focuses on identifying and targeting new markets within the region by leveraging popular social media platforms. The goal is to create engaging and effective marketing campaigns that resonate with potential clients and highlight EduTutor's unique offerings. Learners will analyze current market trends, identify key demographics, and develop tailored content strategies to boost brand awareness and customer engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, social media analytics, and content creation in a real-world setting. The project will involve researching competitor strategies, identifying potential partnerships, and proposing innovative campaign ideas to capture new audiences.

The deliverables for this project include a comprehensive social media marketing plan and a series of proposed campaigns tailored to new North American markets. Learners will present a detailed report outlining target demographics, platform-specific strategies, and content ideas. Additionally, a mock-up of social media posts and a calendar for campaign rollout will be provided. The final presentation will include a strategic analysis of potential impacts and expected outcomes, supported by data-driven insights.