Unlocking the SME Market for Lean Consulting in Ontario
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Project scope
Categories
Competitive analysis Lead generation Market expansion Marketing strategy Market researchSkills
marketing consulting researchLeanacle wants to attract more small-to-medium automotive manufacturers in Southwest Ontario but needs deeper insight into their specific operational challenges and buying triggers for consulting services.
Outcome:
A market entry/expansion strategy, a short list of high-probability leads, and a positioning plan you can implement immediately.
Research and profile 25–30 SME manufacturers in the region.
Identify their pain points (cost pressures, downtime, labour shortages, quality issues, etc.).
Analyze barriers that prevent them from hiring consultants.
Benchmark against how competitors position themselves.
Recommend a marketing & outreach strategy with messaging, target segments, and a list of priority companies.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
A consulting company focussed on bringing about profit boosting efficiency for SME manufacturers of Automotive sector
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