TGT Solutions Inc. is seeking to enhance its market presence and identify new business opportunities. The project aims to develop a comprehensive business development strategy that aligns with the company's growth objectives. Learners will conduct market research to identify potential industries and geographic regions for expansion. They will analyze competitors, assess market trends, and evaluate customer needs to propose actionable strategies. The project will involve synthesizing classroom knowledge of business development, market analysis, and strategic planning. The goal is to provide TGT Solutions Inc. with a clear roadmap for expanding its market reach and increasing its competitive advantage.

The deliverables for this project include a detailed market research report, a strategic plan outlining recommended business development strategies. The report should include an analysis of potential markets, competitor analysis, and customer insights. The strategic plan should propose specific actions for market entry and expansion, supported by data and research findings.