Your Hearing Dog Inc. (YHD) is a nonprofit organization that benefits from the Google Ad Grant program, which provides up to $10,000 per month in advertising credits. However, YHD is currently not fully utilizing this grant to its potential. The goal of this project is to optimize YHD's Google Ads campaigns to increase visibility and engagement, thereby enhancing the organization's ability to reach potential donors and clients. The project involves analyzing current ad performance, identifying areas for improvement, and implementing strategies to maximize the effectiveness of the ad spend. By doing so, YHD aims to better connect with individuals who could benefit from their services or support their mission.

The project deliverables include a comprehensive report detailing the analysis of current Google Ads performance, a strategic plan for optimization, and a set of revised ad campaigns. Additionally, the team will provide a presentation summarizing key findings and recommendations, ensuring YHD can continue to effectively manage their Google Ads in the future.