The main goal of this project is to increase enrollment in our business incubator program from the 28208 and 28217 zip codes in Charlotte, North Carolina. Learners will gain hands-on experience with the power of social media marketing, marketing funnels, and Grace Mar’s proprietary software, (https://mycommunitybuilder.us/by-gracemar), to design targeted campaigns that directly impact local economic growth.

Learners will complete

• Set Marketing Parameters: Learners will identify and set up precise targeting parameters in social media platforms, focusing on the unique demographics and needs of 28208 and 28217.
• Create Funnels Using “mycommunitybuilder” Software: Learners will design and implement marketing funnels using Grace Mar’s software, learning the importance of guiding potential participants through structured decision-making pathways to increase conversions.
• Develop and Test Call-to-Action Campaigns: Learners will work closely with the Grace Mar marketing team to design visually engaging and persuasive call-to-action materials tailored to attract business owners and aspiring entrepreneurs.
• Monitor and Optimize Performance: Using analytics and data dashboards, learners will monitor campaign performance, identify areas for improvement, and make real-time adjustments to maximize pull-through rates.
• Collaborate with Teams: Learners will actively participate in weekly business incubator meetings, gaining insights into how marketing aligns with organizational goals and business development.

Deliverables

• A fully developed and functional marketing funnel designed using mycommunitybuilder software.
• A portfolio of call-to-action marketing materials, including social media posts, ads, and email templates.
• A comprehensive campaign performance analysis report, with data insights and recommendations for future strategies.