This experience offers learners the opportunity to act as junior consultants, applying strategic management principles to real-world business challenges. Participants will develop skills in analyzing company operations, market positioning, and strategic decision-making. By engaging in this program, learners will enhance their ability to deliver structured, research-backed recommendations that address key business issues, providing valuable insights to industry professionals.

What I look for in clients:

 A company facing real, multi-dimensional challenges (e.g., market

entry, competition, digital transformation).

 Firms looking to rethink or realign their strategies.

 Businesses willing to share non-confidential data or give access to a

representative for student questions.

Potential Benefits for Your Company:

 Receive fresh, well-researched insights on your business and industry trends.

 Get access to consulting-style reports and competitor benchmarking.

 Contribute to the development of future business leaders.

 Identify strategic gaps or opportunities you may have overlooked.

Each student group (4–5 members) will be assigned your company and will work on

three deliverables across 8–10 weeks:

1. Company Background Report

• Review your company’s products/services, market position, channels, and current strategic posture.
• Conduct a PESTEL analysis and compare your company with 2–3 direct

competitors.

2. Strategic Management & Problem-Solving Template (SMPT)

• Identify critical issues in areas like Finance, HR, Marketing, IT, and Operations.
• Evaluate two strategic management options (e.g., expansion, digitalization,

restructuring).

Provide actionable recommendations supported by SWOT and risk analyses.

3. Strategy Formulation Report

• Apply frameworks like Porter’s Five Forces, Strategy Choice Cascade, and Resource-Based View.
• Define a winning playground (target market, product focus, channels).
• Recommend a strategy with implementation steps, KPIs, and risk management

guidance.