Impact Projects
Impact Projects
Log in Sign up

Integrated Marketing Communications (IMC) Plan (SPRING 2025)

MRKT 625 Section 06
Open Closing on April 27, 2025 / 1 spot left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Kapil Munjal, MBA
Kapil Munjal, MBA
Sessional Faculty (MBA Program) at University Canada West
(13)
6
Timeline
  • April 28, 2025
    Program start
  • June 22, 2025
    Program end
Program
1 projects wanted
Dates set by program
Preferred companies
Canada
Any company type
Any industries

Program scope

Categories
Digital marketing Social media marketing Market research Marketing strategy
Skills
marketing marketing promotion digital marketing
Learner goals and capabilities

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Learners

Learners
Graduate
Intermediate levels
45 learners
Project
Coordinators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Project Deliverables:

  • Situation Analysis: Industry/Company Review, Product Review/Buyer Analysis, and Competitive Review
  • Segmentation, Targeting, and Positioning
  • Communications Objectives & Budget Request: Objectives (detailed SMART attitudinal and behavioral objectives)
  • Creative Strategy Statement/Source Determination
  • IMC Program Element Mix
  • Specific Media Objectives/Mix
  • Evaluation Program
Project timeline
  • April 28, 2025
    Program start
  • June 22, 2025
    Program end

Project Examples

Requirements

Examples include but are not limited to:

  • Market planning: developing market planning for small to medium size businesses.
  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.

Additional company criteria

Companies must answer the following questions to submit a match request to this program:

  • Q1 - Text short
    What information do you require from students on an NDA?  *
  • Q2 - Text short
    What kinds of data/how much data are you able to share about your business so that students can create a comprehensive plan?  *
  • Q3 - Text short
    Do you confirm that you will provide written feedback on the students' work within 2 weeks of the final deliverable submission?  *