Riipen | Marketing Management

Marketing Management - Summer 2023

MRKT621

Closed

Main contact

University Canada West

Vancouver, British Columbia, Canada

Manish Bhatia

Educator

(2)

Timeline

July 4, 2023

Program start
July 21, 2023

Project Scope Meeting
September 17, 2023

Program end

Program

1/3 project matches

Dates set by program

Preferred companies

Anywhere

Any company type

Any industries

Program scope

Skills

strategic marketing marketing management master of business administration (mba) marketing research marketing research

Learner goals and capabilities

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners

Post-graduate

Any level

34 learners

Project

20 hours per learner

Learners self-assign

Teams of 6

Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline

July 4, 2023

Program start
July 21, 2023

Project Scope Meeting
September 17, 2023

Program end

Project examples

Marketing research, Sales & marketing, Business strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this program:

Q1 - Checkbox

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Q2 - Checkbox

Provide a secondary contact who will be available to the students if the primary contact is unresponsive.

Q3 - Checkbox

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Q4 - Checkbox

Respond to student and educator inquiries/emails/messages within 2-3 business days.

Q5 - Checkbox

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team) (first or second week)

Q6 - Checkbox

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Main contact

University Canada West

Vancouver, British Columbia, Canada

Manish Bhatia

Educator

(2)

Timeline

July 4, 2023

Program start
July 21, 2023

Project Scope Meeting
September 17, 2023

Program end

Marketing Management - Summer 2023

Main contact

Timeline

Program scope

Categories

Skills

Learners

Project timeline

Project examples

Additional company criteria

Main contact

Timeline