Sport Market Research and Product Launch Strategy
Main contact
Timeline
-
June 15, 2025Program start
-
June 23, 2025Project Introduction
-
June 30, 2025Project Progress Update
-
July 28, 2025Program end
Timeline
-
June 15, 2025Program start
-
June 23, 2025Project Introduction
Brief video and written description of what the student is tasked with completing for the course.
-
June 30, 2025Project Progress Update
Video and brief power point of current details and status of the project.
-
July 28, 2025Program end
Program scope
Categories
Advertising Social media marketing Marketing analytics Branding & style guides Hospitality, tourism & culinary artsSkills
marketing researchThe Sport Management program at the University of West Alabama equips undergraduate students with the skills to conduct thorough market research and develop strategies for product launches within the sports industry. These students are adept at utilizing digital tools and possess strong analytical abilities, making them well-suited for projects that require data-driven insights and strategic planning. By applying their classroom knowledge, students can assist companies in understanding market trends, consumer behavior, and competitive landscapes to inform successful product introductions.
Learners
- Comprehensive market analysis reports
- Consumer behavior and trend analysis presentations
- Competitive landscape assessments
- Product launch strategy proposals
- SWOT analysis for new product introductions
Project timeline
-
June 15, 2025Program start
-
June 23, 2025Project Introduction
-
June 30, 2025Project Progress Update
-
July 28, 2025Program end
Timeline
-
June 15, 2025Program start
-
June 23, 2025Project Introduction
Brief video and written description of what the student is tasked with completing for the course.
-
June 30, 2025Project Progress Update
Video and brief power point of current details and status of the project.
-
July 28, 2025Program end
Project Examples
Requirements
- Conducting a market analysis for a new sports apparel line
- Developing a product launch strategy for a fitness app
- Analyzing consumer trends for a new line of sports nutrition products
- Assessing the competitive landscape for a start-up sports equipment company
- Creating a SWOT analysis for a new sports event management software
- Researching market entry strategies for an international sports brand
- Evaluating the potential success of a new sports drink in a regional market
- Designing a marketing plan for a local sports team merchandise launch
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Main contact
Timeline
-
June 15, 2025Program start
-
June 23, 2025Project Introduction
-
June 30, 2025Project Progress Update
-
July 28, 2025Program end
Timeline
-
June 15, 2025Program start
-
June 23, 2025Project Introduction
Brief video and written description of what the student is tasked with completing for the course.
-
June 30, 2025Project Progress Update
Video and brief power point of current details and status of the project.
-
July 28, 2025Program end