Marketing Management - Fall 2023


Timeline
-
September 25, 2023Program start
-
November 17, 2023Project Scope Meeting
-
December 8, 2023Program end
Timeline
-
September 25, 2023Program start
-
November 17, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 8, 2023Program end
Program scope
Categories
Advertising Customer segmentation Digital marketing Social media marketing Marketing strategySkills
strategic marketing marketing management master of business administration (mba) marketing research marketing researchThis semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Learners
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
-
September 25, 2023Program start
-
November 17, 2023Project Scope Meeting
-
December 8, 2023Program end
Timeline
-
September 25, 2023Program start
-
November 17, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 8, 2023Program end
Project Examples
Requirements
Marketing research, Sales & marketing, Business strategy
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Timeline
-
September 25, 2023Program start
-
November 17, 2023Project Scope Meeting
-
December 8, 2023Program end
Timeline
-
September 25, 2023Program start
-
November 17, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 8, 2023Program end