Strategic Product/Service Marketing Plan
Timeline
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September 9, 2018Program start
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September 17, 2018Project Scope Meeting
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October 29, 2018Midway Check In
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December 10, 2018Program end
Timeline
-
September 9, 2018Program start
-
September 17, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 29, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 10, 2018Program end
Program scope
Categories
Communications Market research Sales strategy Marketing strategySkills
competitive assessment environmental review marketing communications market assessment basic financial analysisIs your product marketing plan achieving all that it could? Gain insights from student research and analysis as teams build an effective marketing plan for your new or existing product or service.
Learners
The final deliverables include:
- A written marketing plan.
- A presentation that addresses key points and key implementation details.
Project timeline
-
September 9, 2018Program start
-
September 17, 2018Project Scope Meeting
-
October 29, 2018Midway Check In
-
December 10, 2018Program end
Timeline
-
September 9, 2018Program start
-
September 17, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 29, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 10, 2018Program end
Project Examples
Requirements
Starting this September, students in groups of 4, will spend 80 hours per team preparing a marketing plan for a new or existing product or service your organization offers.
Based on the information you provide and your unique goals and constraints, students will research and construct a plan that will help you achieve success in your marketing efforts.
The marketing plan will include:
- A situational assessment
- A competitive overview
- A detailed price, promotion, place, and product review
- An implementation plan.
To accomplish this work, student task will include, but are not limited to:
- Conducting an initial meeting with your organization to determine the issues and objectives for the marketing plan.
- Working as a group to develop a marketing plan for your organization.
- Presenting the final marketing report to your organization.
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Timeline
-
September 9, 2018Program start
-
September 17, 2018Project Scope Meeting
-
October 29, 2018Midway Check In
-
December 10, 2018Program end
Timeline
-
September 9, 2018Program start
-
September 17, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 29, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 10, 2018Program end