Small Business Management: BUSI 660 (Summer 2024)
Main contact
Timeline
-
July 8, 2024Program start
-
July 22, 2024Organizational Diagnosis
-
August 12, 2024Project Proposal
-
September 2, 2024Revised Proposal
-
September 16, 2024Program end
Timeline
-
July 8, 2024Program start
-
July 22, 2024Organizational Diagnosis
Based on the business owner's online presentation in class and their own research, each student will conduct an organizational diagnosis. Through this assignment, students will identify three key challenges the business is currently facing and will provide potential solutions to overcome them, ensuting competitiveness.
-
August 12, 2024Project Proposal
After completing the individual organizational diagnosis assignment, student teams will proceed to work on the project proposal. Through this assignment, each team will propose three core areas or issues to address, along with preliminary strategies, implementation plans, a project timeline, and initial budget necessary to achieve the strategic goals.
-
September 2, 2024Revised Proposal
Student teams will incorporate the feedback received from the client and the instructor, and will submit the revised proposal.
-
September 16, 2024Program end
Program scope
Categories
Digital marketing Search engine optimization Social media marketing Market research Marketing strategySkills
digital marketing public relations marketing strategy communication researchStudents will collaborate with the small business throughout the term (10-week term starting on July 8) and will work on the following:
1. Organizational diagnosis
2. Project proposal
3. Revised proposal
4. Final project report and presentation
How companies will benefit:
This course (BUSI 660) serves as the capstone/exit course for the UCW MBA students, indicating that small businesses will have the opportunity to collaborate with final-term MBA students. These students already possess diverse academic and professional backgrounds before enrolling in the MBA program. Now, they are just one term away from obtaining their MBA degree. This presents a great opportunity for small businesses to engage with MBA students who will actively contribute throughout various stages, from diagnosing problems and challenges to crafting proposals and executing final project reports and presentations. Likewise, students will gain invaluable firsthand, real-world experiences by collaborating with small businesses.
Learners
Students will collaborate with the small business throughout the Summer 2024 term (a 10-week long term starting on July 8) and will provide the following deliverables:
(1) Organizational diagnosis, (2) project proposal based on the diagnosis as well as the small business' needs, (3) revised proposal, and (4) final project report and presentation.
Instructions to the potential client (small business owner):
1. The business must be a legally registered and ongoing small business.
2. The business must be based in Canada.
3. The business owner should be willing to collaborate with the five student groups (around six or seven students per group) throughout the term. Communication can be conducted virtually.
4. The business owner should be willing to dedicate one hour per week to engage with students, respond to their queries, etc.
5. For confidentiality and data privacy purposes, the business owner is expected to provide a non-disclosure agreement (NDA) form for both students and the business owner to sign.
6. If the business owner agrees to the aforementioned points, an initial virtual meeting will be arranged with the instructor. During this meeting, the course instructor will discuss the course details, expectations, etc., and address any questions or concerns the business owner may have.
Project timeline
-
July 8, 2024Program start
-
July 22, 2024Organizational Diagnosis
-
August 12, 2024Project Proposal
-
September 2, 2024Revised Proposal
-
September 16, 2024Program end
Timeline
-
July 8, 2024Program start
-
July 22, 2024Organizational Diagnosis
Based on the business owner's online presentation in class and their own research, each student will conduct an organizational diagnosis. Through this assignment, students will identify three key challenges the business is currently facing and will provide potential solutions to overcome them, ensuting competitiveness.
-
August 12, 2024Project Proposal
After completing the individual organizational diagnosis assignment, student teams will proceed to work on the project proposal. Through this assignment, each team will propose three core areas or issues to address, along with preliminary strategies, implementation plans, a project timeline, and initial budget necessary to achieve the strategic goals.
-
September 2, 2024Revised Proposal
Student teams will incorporate the feedback received from the client and the instructor, and will submit the revised proposal.
-
September 16, 2024Program end
Project examples
1. Organizational diagnosis (individual project): Students will learn about the small business and conduct a situation analysis, critically evaluating the internal and external conditions effecting the organization -- a process that is conducted prior to implementing a new initiative.
2. Project proposal (group project): Working in groups, students will use the findings from the organizational diagnosis, as well as the needs of the small business to develop a proposal.
3. Revised proposal (group project): Students will finalize the proposal by incorporating feedback from both the small business owner and the course instructor.
4. Final project report and presentation (group project): Students will submit their final written report and deliver a presentation to both the client and the instructor.
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Main contact
Timeline
-
July 8, 2024Program start
-
July 22, 2024Organizational Diagnosis
-
August 12, 2024Project Proposal
-
September 2, 2024Revised Proposal
-
September 16, 2024Program end
Timeline
-
July 8, 2024Program start
-
July 22, 2024Organizational Diagnosis
Based on the business owner's online presentation in class and their own research, each student will conduct an organizational diagnosis. Through this assignment, students will identify three key challenges the business is currently facing and will provide potential solutions to overcome them, ensuting competitiveness.
-
August 12, 2024Project Proposal
After completing the individual organizational diagnosis assignment, student teams will proceed to work on the project proposal. Through this assignment, each team will propose three core areas or issues to address, along with preliminary strategies, implementation plans, a project timeline, and initial budget necessary to achieve the strategic goals.
-
September 2, 2024Revised Proposal
Student teams will incorporate the feedback received from the client and the instructor, and will submit the revised proposal.
-
September 16, 2024Program end