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DIGITAL MARKETING STRATEGY CAMPAIGN FALL 2025

MRKT 623
Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Salvador Trevino Martinez
He / Him
Marketing Faculty
(5)
6
Timeline
  • October 13, 2025
    Program start
  • November 10, 2025
    Work in progress report session
  • December 10, 2025
    Final Presentations
  • December 12, 2025
    Program end
Program
1/1 project matches
Dates set by program
Preferred companies
Canada
Any company type
Any industries

Program scope

Categories
Customer segmentation Digital marketing Lead generation Search engine optimization Social media marketing
Skills
strategic planning strategic decision making situation analysis digital media strategy management digital marketing
Learner goals and capabilities

This experience invites industry professionals to collaborate with small teams of learners who are well-versed in digital marketing strategies. These learners are equipped to tackle real-world challenges by developing comprehensive digital marketing campaigns, crafting strategic plans, or addressing specific digital marketing issues your organization faces. By leveraging their understanding of strategy selection, implementation, and management, learners can help your organization gain a competitive edge in the fast-paced digital landscape.

Learners

Learners
Graduate
Intermediate levels
35 learners
Project
20 hours per learner
Coordinators assign learners to projects
Teams of 4
Expected outcomes and deliverables

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation / action plan
  • Conclusion


Project timeline
  • October 13, 2025
    Program start
  • November 10, 2025
    Work in progress report session
  • December 10, 2025
    Final Presentations
  • December 12, 2025
    Program end

Project examples

Examples include but are not limited to:

  • Situation / Competitive Analysis
  • Digital marketing strategy
  • Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
  • Web analytics, evaluation and control of the digital marketing plan