Market Research for Climate-Smart Product Viability
Categories
Skills
Project scope
What is the main goal for this project?
Category: Business Strategy | Green Innovation | Climate Entrepreneurship
Note: This project template serves as a guiding framework to help generate ideas when creating a project for the Climate Resilience program. It is flexible and can be adapted to fit your organization’s specific needs.
[Your organization] is developing or testing a product or service aimed at improving climate resilience—such as energy-efficient tech, green infrastructure tools, or water-saving devices. Learners will explore the market landscape to evaluate demand, feasibility, and potential customer segments.
Category: Business Strategy | Green Innovation | Climate Entrepreneurship
Note: This project template serves as a guiding framework to help generate ideas when creating a project for the Climate Resilience program. It is flexible and can be adapted to fit your organization’s specific needs.
[Your organization] is developing or testing a product or service aimed at improving climate resilience—such as energy-efficient tech, green infrastructure tools, or water-saving devices. Learners will explore the market landscape to evaluate demand, feasibility, and potential customer segments.
What tasks will learners need to complete to achieve the project goal?
Week 1: Landscape & Competitor Analysis
- Research similar products and innovations in your sector.
- Identify trends and success factors in green entrepreneurship.
Week 2: Target Market Segmentation
- Define ideal customer profiles (e.g., municipalities, homeowners, businesses).
- Conduct basic persona development based on research.
Week 3: Data Collection & Feedback Gathering
- Design and distribute surveys or interviews to validate market needs.
Week 4: Data Summary
- Analyze data and synthesize early insights.
- Provide supervisors with a summary of the data collected within the surveys
The employer will provide:
- Product or Concept Background
- Support in Accessing Survey Respondents or Industry Contacts
- Feedback on Findings and Strategy Direction
Week 1: Landscape & Competitor Analysis
- Research similar products and innovations in your sector.
- Identify trends and success factors in green entrepreneurship.
Week 2: Target Market Segmentation
- Define ideal customer profiles (e.g., municipalities, homeowners, businesses).
- Conduct basic persona development based on research.
Week 3: Data Collection & Feedback Gathering
- Design and distribute surveys or interviews to validate market needs.
Week 4: Data Summary
- Analyze data and synthesize early insights.
- Provide supervisors with a summary of the data collected within the surveys
The employer will provide:
- Product or Concept Background
- Support in Accessing Survey Respondents or Industry Contacts
- Feedback on Findings and Strategy Direction