Digital Marketing for Climate Outreach & Awareness
Categories
Skills
Project scope
What is the main goal for this project?
Category: Marketing & Communications | Public Engagement | Climate Advocacy
Note: This project template serves as a guiding framework to help generate ideas when creating a project for the Climate Resilience program. It is flexible and can be adapted to fit your organization’s specific needs.
[Your organization] wants to increase awareness of its climate resilience mission—whether that’s related to water conservation, disaster resilience, carbon management, climate justice, clean energy, or sustainable development. Learners will build a digital marketing campaign to grow your reach and engagement across channels.
What tasks will learners need to complete to achieve the project goal?
Week 1: Needs Assessment Audit & Audience Research
- Research mission, goals and purpose of organization
- Identify gaps between mission, goals and purpose and current marketing materials
- Review your current digital presence and its effectiveness.
- Learn about organizations branding guidelines.
Week 2: Campaign Planning & Content Strategy
- Analyze target audiences, including youth, educators, or underserved communities.
- Set outreach goals and choose platforms (e.g., Instagram, LinkedIn, YouTube).
- Create a calendar and messaging strategy for your campaign.
Week 3: Asset Creation & Rollout Prep
- Design content such as videos, graphics, or blog posts.
- Draft email or social media copy.
Week 4: Campaign Delivery & Analytics Plan
- Present campaign plan and creative assets.
- Recommend tools for measuring impact and engagement.
The employer will provide:
- Access to Branding and Communications Guidelines
- Insights on Target Audiences and Prior Campaigns
- Feedback on Drafts and Creative Assets