Digital Marketing for Climate Outreach & Awareness

Categories
Digital marketing Environmental sustainability
Skills
No skills selected
Project scope

What is the main goal for this project?

Category: Marketing & Communications | Public Engagement | Climate Advocacy


Note: This project template serves as a guiding framework to help generate ideas when creating a project for the Climate Resilience program. It is flexible and can be adapted to fit your organization’s specific needs.


[Your organization] wants to increase awareness of its climate resilience mission—whether that’s related to water conservation, disaster resilience, carbon management, climate justice, clean energy, or sustainable development. Learners will build a digital marketing campaign to grow your reach and engagement across channels.



What tasks will learners need to complete to achieve the project goal?

 Week 1: Needs Assessment Audit & Audience Research

  • Research mission, goals and purpose of organization
  • Identify gaps between mission, goals and purpose and current marketing materials 
  • Review your current digital presence and its effectiveness.
  • Learn about organizations branding guidelines.


Week 2: Campaign Planning & Content Strategy

  • Analyze target audiences, including youth, educators, or underserved communities.
  • Set outreach goals and choose platforms (e.g., Instagram, LinkedIn, YouTube).
  • Create a calendar and messaging strategy for your campaign.


Week 3: Asset Creation & Rollout Prep

  • Design content such as videos, graphics, or blog posts.
  • Draft email or social media copy.


Week 4: Campaign Delivery & Analytics Plan

  • Present campaign plan and creative assets.
  • Recommend tools for measuring impact and engagement.


The employer will provide:

  • Access to Branding and Communications Guidelines
  • Insights on Target Audiences and Prior Campaigns
  • Feedback on Drafts and Creative Assets